Keep the main post clear
Move links, tags, and extra details below the post. Your main message stays short and easy to read.
Add links, details, or a call to action below each post. Mallary publishes the main post first, then adds up to three comments for you.
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Put the next step below the post without making the main caption hard to read.
Move links, tags, and extra details below the post. Your main message stays short and easy to read.
Add a trial link, product page, guide, promo code, or community link where readers can find it.
Write the comments once. Mallary adds them after the main social post goes live.
Pair your first comments with AI auto-replies that can answer useful questions about your brand.
Add the comments when you create the post. Mallary sends them after the main post succeeds.
Write the main message, add media, and choose the platforms.
Use the comments for links, details, tags, offers, or a clear next step.
Mallary publishes the main post first. It then adds each comment where the platform supports it.
{
"platforms": ["instagram", "linkedin", "x"],
"message": "Our new launch is live.",
"media": [{
"url": "https://files.mallary.ai/launch.mp4"
}],
"comments_under_post": [
"Try it here: https://example.com",
"Read the guide: https://example.com/docs"
]
}
TikTok, Snapchat, and story posts do not support this feature. Mallary skips comments where the platform does not allow them.
Short answers about comments, platforms, and the API.
They are comments that Mallary adds below your social post after the main post goes live. You write the comments before publishing.
You can add up to three comments to one post. They are published in the order you provide them.
Mallary supports them on Facebook feed posts, Instagram feed posts, reels and carousels, LinkedIn, YouTube, Pinterest, Threads, X, and Reddit. TikTok, Snapchat, and story posts are not supported.
Yes. Add a comments_under_post array to POST /api/v1/post. You can also add comments from the Mallary dashboard, MCP, or CLI.
Mallary only tries to add the comments after the main post succeeds. A failed main post will not get follow-up comments.
Write the post and comments once. Mallary sends them in the right order.