Threads Posting API

Stop wrestling with the Threads API complexity. Use Mallary's unified API, MCP Server, or AI Agent to schedule text, image, video and carousel posts in minutes.

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Trusted by creators, founders and developers

Integrates with the tools you already use

Post to Threads with an API

Our unified social media API abstracts the chaos of Facebook, TikTok, Instagram and more into a single, reliable endpoint. Integrate 10 platforms in minutes and reduce development time by 90% with one clean, simple API.

We manage auth, rate limits, and breaking API changes
Automatic retries and durable job queues
Fully white-labeled. Your audience never sees Mallary
Officially verified and approved to post on all platforms

Developer Docs

fetch('https://mallary.ai/api/v1/post', {
  method: 'POST',
  headers: {
    'Authorization': 'Bearer YOUR_API_KEY',
    'Content-Type': 'application/json'
  },
  body: JSON.stringify({
    platforms: ["threads"],
    message: "Check out our new product!",
    media: [{ url: "https://files.mallary.ai/launch-video.mp4" }],
    comments_under_post: ["comment 1", "comment 2", "comment 3"],
    auto_reply_enabled: true,
  })
})

Developer Docs

fetch('https://mallary.ai/api/v1/comments/reply', {
  method: 'POST',
  headers: {
    'Authorization': 'Bearer YOUR_API_KEY',
    'Content-Type': 'application/json'
  },
  body: JSON.stringify({
    post_id: 123,
    comment_id: 456,
    message: "Yes we sell hoodies, heres the link ...",
  })
})

Reply to Threads comments with an API

With our social media comments API you can retrieve and reply to comments from Facebook, Instagram, Threads, LinkedIn, X, and YouTube. One simple API to aggregate and respond to all your comments.

List all your comments from 6 social media platforms
List the names and usernames of your commenters
Reply to your comments on all supported platforms using an API

Mallary vs the Threads API complexity

Directly integrating with the Threads API is difficult. Mallary makes it simple by handling rate limits, authentication, and deployment so engineering teams ship faster.

Using the Threads API complexity:

Complex OAuth via Instagram Business verification
Careful management for rate limits needed
Evolving platform means frequent changes to API
Build separate integrations per platform

Using the Mallary API:

Official verified and approved permission to post on Threads
One unified API for Threads and 9 other platforms
Automatic token refresh and management
Built-in AI auto-replies and engagement
Automatic retries and rate limit handling
We handle OAuth, media hosting, and breaking API changes
US Based Servers. Post using API, CLI, MCP Server, or dashboard and your content will be posted from the US

Brand-Aware Auto-Replies

Don't just post.
Engage on autopilot.

Mallary can detect new questions and comments on your published posts, and then use AI to post helpful replies and calls to action.

Simply add your business description, product features, pricing and FAQs in the Mallary dashboard, and let our AI handle the community engagement while you sleep.

Context-aware, brand-safe responses
Answers questions. Supports CTAs, links, and follow-ups
Works natively across all supported platforms

Acme Co

Example social post receiving an AI-powered comment reply

sarah_designs Does this integrate with Slack? Need to know for my team!

Acme Co is typing . . .

Acme Co Hey Sarah! 👋 Yes, we have a native Slack integration available on all Pro plans. Let us know if you need help setting it up!

Agent-Ready Infrastructure

Built for AI Agents.
Give your agents social media scheduling powers

Mallary isn't just for humans. We provide native tools, skills, and protocols for autonomous agents and workflow automation platforms to manage your Threads presence.

Agentic Social Media Scheduling

Our API is designed with LLMs in mind. Predictable schemas, clear error messages, and unified payloads make it incredibly easy for agents to reason about and execute actions.

MCP Support

Native Model Context Protocol (MCP) support. Expose Mallary's posting, scheduling, and analytics capabilities directly to your custom AI agents as callable tools and skills.

n8n & Make.com

Plug-and-play integrations for popular automation platforms. Build complex, multi-step social media workflows in n8n or Make.com without writing a single line of code.

Officially Verified & Approved

Mallary is fully audited and approved by Meta, Google, LinkedIn, TikTok and more. We use 100% official APIs, no sketchy workarounds, no headless browsers, and no risk of your accounts getting banned.

Meta Verified Tech Provider

X Enterprise Tier

Instagram Approved

LinkedIn Marketing Partner

TikTok Official API

Google Verified App

Pinterest Verified