Two ways to manage comments

Reply to social media comments your way

Choose how you reply. Use the Comments API when your app writes the message. Use AI Auto Replies when you want Mallary to write and post a brand-aware answer.

Compare Your Options Try For Free

Pick the comment tool that fits your work

Both choices help you reply faster. The key difference is who writes the message.

Your app writes it

Choice 1

Comments API

Get comments from your posts. Write the exact reply in your app, support tool, script, or AI agent. Then send it through one API.

  • You control every word
  • Good for custom apps and approval flows
  • Available on all Mallary plans
See how the API works
Mallary writes it

Choice 2

AI Auto Replies

Add your business details once. Mallary finds useful questions, writes a reply that fits your brand, and posts it for you.

  • Replies without manual work
  • Uses your business and post details
  • Included with Pro and Business
See how AI Auto Replies work
Comments API

Keep full control of every reply

Add social media comments to your product without building a new connection for each platform.

  1. 1

    Get the comments

    Use a Mallary post ID to list its comments.

  2. 2

    Write the reply

    Your app, team, or AI agent picks the exact words.

  3. 3

    Send it

    Mallary posts your message to the right social comment.

Read the Comments API docs
List post comments GET 
curl --request GET \
  --url 'https://mallary.ai/api/v1/comments?post_id=123' \
  --header 'Authorization: Bearer YOUR_API_KEY'
Send your reply POST 
curl --request POST \
  --url 'https://mallary.ai/api/v1/comments/reply' \
  --header 'Authorization: Bearer YOUR_API_KEY' \
  --header 'Content-Type: application/json' \
  --data '{
    "post_id": 123,
    "comment_id": "1789...",
    "message": "Thanks for your question."
  }'

You choose the message. Mallary only cleans extra spacing and follows the reply length set by the social platform.

AI Auto Replies

Answer useful questions while you are away

Mallary can watch new comments, find questions about your business, and post a helpful reply for you.

  1. 1

    Add your business details

    Tell Mallary about your services, features, prices, and common questions.

  2. 2

    Turn on AI Auto Replies

    Enable them for your account and choose whether to use them on each post.

  3. 3

    Mallary replies for you

    Mallary uses your details and the post to answer. It skips questions that are not about your business.

New comment

A customer asks a question

Mallary checks the question

Is it about your business? Does your saved information have an answer?

AI writes a brand-aware reply

The reply uses your business facts and the topic of your post.

The reply is posted

Your customer gets a useful answer without waiting for your team.

Made for brand questions. Mallary skips general questions that are not tied to your business or post.

Reply to comments on six social platforms

Use one comment workflow for posts you publish through Mallary.

Facebook Instagram Threads LinkedIn X YouTube
Comments FAQ

Common questions

Quick answers about the Comments API and AI Auto Replies.

What is the difference between the Comments API and AI Auto Replies?

With the Comments API, your app writes each reply and sends it through Mallary. With AI Auto Replies, Mallary writes and posts a reply using your saved business and post details.

Does the Comments API write my reply?

No. You, your app, or your AI agent writes the message. Mallary sends that message to the right social platform.

How do AI Auto Replies know what to say?

You add your business name, services, features, prices, and common questions in Mallary. AI Auto Replies use those details and the social post to write a useful answer. Unrelated questions are skipped.

Which social platforms support comment replies?

Mallary supports comment listing and replies for Facebook, Instagram, Threads, LinkedIn, X, and YouTube posts published through Mallary.

Which plans include these comment tools?

The Comments API is available on all Mallary plans. AI Auto Replies are included with Pro and Business plans.

Choose your reply flow

Send your own replies with the Comments API, or let AI Auto Replies answer useful questions for you.

Try For Free Read the API Docs
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