Cross-platform social media analytics

Social media analytics that show what to do next

Bring your social media performance into one clear dashboard. Compare platforms, find your highest-performing posts and formats, and use real engagement data to decide what to publish next.

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Mallary analytics dashboard
Mallary social media analytics dashboard showing post totals, views, likes, comments, top posts, and engagement by platform
A real Mallary dashboard view with example account data. Available metrics vary based on the connected platform and post type.

 

 

 

 

Trusted by creators, founders and developers

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Integrates with the tools you already use

Turn performance data into better content decisions

Mallary organizes the numbers around the questions that matter: what worked, where it worked, and what deserves another iteration.

Find the posts worth repeating

Rank posts by views and engagement, then open each result to see which platforms contributed to its performance.

Put every channel in context

Compare views and engagement across connected channels without switching between separate native analytics dashboards.

Choose formats with evidence

See whether videos, photos, carousels, Reels, Shorts, Stories, or other post options are producing stronger results.

Official platform partners

Meta Business Partner TikTok Marketing Partner LinkedIn Marketing Partner Pinterest Business Partner X Official Partner
Comprehensive dashboard reporting

See the full story behind your social performance

Start with a clear summary, explore individual winners, and compare the channels and content choices shaping your results.

Performance at a glance

See total posts, platform posts, views, likes, comments, and publishing outcomes as soon as you open the dashboard.

Top-post drilldowns

Open your highest-performing posts to compare views, likes, comments, and engagement for every connected destination.

Performance across your reporting window

Compare the latest views, likes, and comments for posts published across the last 7, 30, or 90 days.

Publishing outcomes

Keep successful, scheduled, processing, and failed platform posts visible alongside the performance they produced.

Format and media comparisons

Compare post options and average views across video, photo, mixed-media, and text or link content.

Useful performance signals

Quickly identify the platform, post option, and media format generating your strongest results in the selected range.

Profile-specific reporting

Keep each brand, client, or project focused

Switch dashboard profiles and review a consistent 7, 30, or 90-day window. You get a cleaner comparison without mixing unrelated accounts or campaigns together.

Start measuring your content
1

Connect and publish

Publish through Mallary so each platform result stays connected to the original post and dashboard profile.

2

Choose your reporting window

Review the last 7, 30, or 90 days and open the posts that deserve a closer look.

3

Repeat what earns attention

Use platform, format, media, and engagement patterns to decide what belongs in your next content plan.

Cross-platform analytics without eight separate reports

Compare supported performance data for the channels where your audience already follows you.

Metric availability, refresh timing, and historical depth depend on the destination platform, post type, permissions, and what the platform API makes available.

Analytics API included

Use the dashboard for decisions and the API for your own workflows

Retrieve the latest per-platform analytics snapshots for recent posts or one specific post when you need custom reporting, exports, automations, or agent access.

API Docs
Latest analytics snapshots GET
curl --request GET \
  --url 'https://mallary.ai/api/v1/analytics?post_id=123' \
  --header 'Authorization: Bearer YOUR_API_KEY'
Social media analytics FAQ

Common questions about Mallary analytics

What to expect before you turn performance data into your next content decision.

What does the Mallary social media analytics dashboard track?

The dashboard shows post totals, platform posts, views, likes, comments, engagement rates, publishing outcomes, top-performing posts, performance by posting date, and comparisons by platform, post option, and media format.

Can I filter analytics by profile and date range?

Yes. Choose one dashboard profile and review the last 7, 30, or 90 days. Each profile stays focused on the social accounts and posts grouped under that profile.

Which social platforms are included?

Mallary collects supported analytics for Facebook, Instagram, Threads, X, LinkedIn, Pinterest, YouTube, and TikTok. Metric availability and depth vary according to what each platform exposes for a post and connection.

Are Mallary analytics real time?

No. Mallary refreshes analytics automatically on a schedule. Newer posts are checked more frequently, while older posts are refreshed less often, so the dashboard is designed for periodic performance reporting rather than second-by-second monitoring.

Which plans include social media analytics?

Analytics are included with Starter, Pro, and Business plans. Every paid plan can be tried free for 14 days, with no commitment and the option to cancel anytime.

Can I retrieve analytics through the API too?

Yes. The Mallary analytics API returns the latest available per-platform snapshots for recent posts or a specific post, including non-default dashboard profiles when you provide a profile ID.

Alex - Developer at Foundry Marketing
"I automated the posting on 5 different platforms in under 20 minutes. Highly recommend!"
Alex
Developer at Foundry Marketing
Sarah - Product at Crest Creative
"I was totally confused by the official TikTok API. Mallary made it simple. Using it every day."
Sarah
Product at Crest Creative
James - Founder at Ironline
"OAuth management is usually a nightmare. Mallary abstracted that away completely."
James
Founder at Ironline

Make your next post a more informed decision

Publish, measure, and learn from every connected channel in one social media analytics dashboard.

  • No commitment
  • Cancel anytime
  • 30-day money-back guarantee